Privacy Laws
New Jersey
NJ
New Jersey Data Privacy Act
NJDPA
Strong consumer protections with financial incentive disclosure requirements. Broad sensitive data definition.
Effective Date
2025-01-15
Enforcement
Attorney General + Division of Consumer Affairs
Consumer Threshold
100,000 consumers
Revenue Threshold
No threshold
Key Requirements
Privacy notice with financial incentive disclosures
Right to access, correct, delete personal data
Right to data portability
Right to opt-out of sale, targeted advertising, profiling
Honor universal opt-out mechanisms
Data protection assessments
Consent for sensitive data
Financial incentive disclosure requirements
Penalties
Violations treated as unlawful practices under NJ Consumer Fraud Act. Up to $10,000 first offense, $20,000 subsequent.
Cure Period
30-day cure period
E-commerce Relevance
Must disclose financial incentives for data collection. Strong enforcement via Consumer Fraud Act.