Privacy laws · New Jersey
New Jersey Data Privacy Act.
Strong consumer protections with financial incentive disclosure requirements. Broad sensitive data definition.
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/ Effective
2025-01-15
Effective date
When the law took effect or will take effect.
/ Consumers
100,000
Consumer threshold
The number of New Jersey residents whose data triggers compliance.
/ Revenue
None
Revenue threshold
Annual revenue trigger for compliance, if applicable.
01 / Key requirements
What the law requires.
- 01Privacy notice with financial incentive disclosures
- 02Right to access, correct, delete personal data
- 03Right to data portability
- 04Right to opt-out of sale, targeted advertising, profiling
- 05Honor universal opt-out mechanisms
- 06Data protection assessments
- 07Consent for sensitive data
- 08Financial incentive disclosure requirements
02 / Enforcement
Penalties & cure period.
Penalties
Violations treated as unlawful practices under NJ Consumer Fraud Act. Up to $10,000 first offense, $20,000 subsequent.
Cure period
30-day cure period
Enforcement agency
Attorney General + Division of Consumer Affairs
03 / E-commerce
What this means for
your store.
Must disclose financial incentives for data collection. Strong enforcement via Consumer Fraud Act.